About us

Heidi & Emily

We are Heidi and Emily – founders of Waste Not Want Not Living – a blog we launched hoping to help people reduce waste and live more sustainable and resourceful lives. And this is our shop!

Having written, spoken and engaged with lots and lots of like-minded people over the past 8 years, we have discovered that people are often confused  – confused by what is the right thing to do to lead a less impactful life, and overwhelmed by choice and promises made by so many products.

So we decided it was time to curate our own special collection of products – products that we know achieve the objectives that our readers and customers aspire to, and products that we know we can trust.

We don’t call ourselves zero-waste or plastic-free, but we do believe that we help people to begin their journey by making small changes in their every day habits and reducing waste.

If you ever want to know anything at all, just get in touch.

Thanks for supporting our little business.



We promise we won’t sell you anything that you don’t need. We won’t steer you towards a particular product. We won’t push you into buying things with a limited timescale. Our pricing is clear, fair and simple. We have signed the Ethical Move pledge.


We applaud organisations which share their profits with those less fortunate. We are happy to highlight products and companies that do just that and we pledge to support causes that are important to us with a donation per purchase.



We also love to answer questions, so if you have any at all about reducing waste, buying the right products or even recycling, we are very happy to hear from you. Drop us an email at [email protected]. You can also follow us at our Instagram account for regular advice on how to live a more resourceful life.

We really look forward to serving you and helping you on your journey to live a more resourceful and informed life.